Avocado with EAT ME sticker
What is the simplest way to become an avocado expert? By choosing one with the distinctive EAT ME sticker of course! An avocado only earns the right to display that purple sticker if it is guaranteed ripe. We make sure of this in our special ripening chambers. The sticker says ‘Ready to Eat’. So there's no need to wait, but you can store the avocado for a while too. In that case, store it in the fridge, to ensure you can enjoy it for longer.
What if there's no sticker?
You can still test the avocado to see if you can eat it straight away. Cradle the avocado in your hand and gently squeeze it against your palm. Caution: do not squeeze with your fingertips, otherwise the avocado will bruise and turn brown. An avocado that feels soft and gives a little is ripe. Does the avocado feel very soft, like a ripe pear? Then don't delay too long before enjoying it. A couple of these softer fruits are ideal to use in a homemade guacamole. Have you picked out an avocado from the display that feels mushy and really soft? It's best to leave it. Or better still, inform one of the shop assistants.
What you shouldn't do…
Don't judge the avocado by its skin colour. Green, brown or almost black: the colour of the skin is not the best indicator of the ripeness of an avocado. And something else you should avoid: removing the stem cap at home. The avocado will start to turn brown sooner. What a waste of such a delicacy!
More about avocados
Curious about this increasingly popular ingredient in more and more recipes? Check the EAT ME product page.
