Blueberries with the EAT ME label come from various regions of the world. South America is an important producer of our berries, they come from the north and south of Africa and they are grown in Europe too. The berry bushes grow fastest in Peru. They can reach a height of 1.5 to 2.5 metres in no time. The berries grow in clusters. A blueberry bush can continue to produce for decades. The harvest peak declines after seven to ten years and the growers plant new bushes.
How sustainable are blueberries?
Our involvement in the countries that produce our berries goes beyond just buying. We aim to make a difference in living conditions in those regions. An example? We have invested in a more varied curriculum for schoolchildren in Morocco. We are also engaged in a project designed to improve the way schools deal with waste, water and energy.
Another way we take our social responsibility seriously is in packaging. Introducing the cardboard shaker punnet signifies the first step toward reducing the use of plastic in packaging. After all, cardboard is ideal for recycling. And it not only reduces plastic use, the punnet is also more transport friendly. One pallet can hold an additional 65%. That converts to a considerable CO2 reduction every year!